BRANDING & DIGITAL MARKETING
Project Brief
CaseOn
Phone cases are not just accessories that you use to protect your phone. It’s so much more. It’s like wearing your heart on your sleeve. It depicts so much more about your personality, your likes and your preferences. So, the brief was to evoke the same emotion amongst youth – wear your personality!
Deliverables
- Identity Design
- Brand Collaterals
- Print Communication
- Launch Creatives
- Outdoor Advertising
Visit Website
Brand Identity
Packaging and logo make the first impression for any brand, and we believed in doing the best job on these fronts.
CaseON Packaging
Young. Urban. Premium
Web Communications
How do you tell the Youth the brand is apt for their taste, personality, preferences? How do you tell them it’s more than just a protective cover for your phone? How do you tell them it’s more like wearing your personality? Well, you don’t tell them, you show them. Web communications are all about the visual appeal, show how the audience is the right fit for the brand. And we did just that!
Social Media
What appeals to the Youth in social platforms? Seeing a mirror image on how the brand will work for them. We picked young models, we picked the colours of the brand, we threw the fun quotient associated with the brand and gave a “Real Picture” of what’s in store for the audience.
Social Media Video Content
What appeals to the Youth in social platforms? Seeing a mirror image on how the brand will work for them. We picked young models, we picked the colours of the brand, we threw the fun quotient associated with the brand and made “Real Reels” of what’s in store for the audience.