Roopa Vohra - Doodler's Diary

Project Brief

Roopa Vohra

Indians and jewelry are an age-old affair. It was a pivotal aim for Roopa Vehra’s House of Design to revitalize that bond again through arts that were fading away in our modern times. In our mission we maintained our consistent efforts to showcase the brand and its image as a crucial part of the Indian heritage of yesterday, today and tomorrow. Through our richly vintage campaigns and a tinge of India aura clicked perfectly and immediately caught the eyes of its fans, past customers and future consumers.

Deliverables

Design
Publications
Social Media
Branding
Photography

Social Touch

Jewelry has always signified a bond in our culture so much so that it has a huge connection with society. Roopa Vehra and her products have contributed so much in many bonds of love and compassion that a connection with the society of its consumers became a crucial need. The existing audience and potential consumers were always reminded that RVHJ always has something special and rare for them at store.

Catalogue Development

Catalogues are of great use to exhibit products but also to convey the brands message across its consumers. With RVHJ’s catalogue we did exactly that. The products and the services were always presented at the helm of attention with subtle elements that reminded viewers and readers of our rich heritage and artistic past. Colors were a crucial part too set the tone and even represent the shades of our country.

RoopaVohra

Print Advertisement

In our print advertisement campaigns we let the brands extensive line of jewelry do the talking while keeping in mind to incorporate a subtle touch of branding along with the required company information.

Shooting Stars’16
CALENDAR DESIGN

To celebrate humans who are great patrons of Indian Arts and heritage.

RoopaVohra

Launching The Bohemian

IDENTITY DESIGN

The Bohemian however was a similar yet a different case and hence it called for a different approach. It was an amalgation of luxury and style inspired from the boho-chic style of fashion and contemporary western trends. Yet was designed and created for the same love and craze of jewelry. Thus, our efforts to portray them in front of everybody was a collaboration of everything that inspired them with a desi touch of love.

Packaging Design

RoopaVohra

Social Touch

No Idea. No sources either.

RoopaVohra

Photography & Product Catalogue

Our task here was to make sure that the brands identity and appeal in its print materials came off with the right note. The photos and visuals were treated delicately and all the elements that came into play were curated with extreme diligence.

RoopaVohra

Website Design

Just like jewelry stores are nor the same as every other store, our aim with the website was to equally impart a sense of a place that has luxury, design and a sense of ecstasy embedded in it. User experience, product highlights and minimalism were some of the key concepts that were our priority during this task.

RoopaVohra

BRANDING & DIGITAL